A brand identity for reliving the past, connecting in the present, and preparing for the future

duoVR turns people’s own videos into VR experiences, helping them relive memories, heal, and learn, alone or together. Entering a brand-new category, it needed an identity that felt human and emotional, not technical.

Partnering directly with CEO and founder Sam Shrauger (former Visa, Airbnb, and PayPal executive), I built duoVR’s brand from the ground up: logo system, color, typography, tone of voice, and art style. The logo is three overlapping rounded shapes, each a VR headset, representing the brand’s three pillars: reliving the past, learning in the present, and practicing for the future. Where they overlap, they show what duoVR is really about: connecting people. I also led product design, carrying the system across every touchpoint.